Packaging Change

This morning, I was pouring the last bits of one Lysol bottle into another, almost gone, bottle. I looked at the differences on the bottles considered the messages each sends. First, we have to remember that these bottle were bought only about a month or two apart. Then, we can remember the messages we are receiving from media. The bottle in the right is the older bottle. It tells us how quick it can kill germs. The one on the left says it has “45% more.” Both try to alleviate fears. At least one of them fails. Why? They are both 32 oz. One is not 45% bigger than the other. It kind of makes me wonder how well it kills germs.